App product strategy looks very different than it did a few years ago. In this Field Notes piece, I share how the focus has shifted from shipping more features to building products that are worth opening every day, where AI really fits, and why the best teams are clearer about what they won’t do.

Most of the product work I do is not the kind of thing people screenshot for LinkedIn or ad to a quick X post about a massive breakthrough.

You won’t see a glossy interface reveal or a dramatic “we rebuilt everything from scratch” story. You probably won’t even notice the changes until they’ve compounded over months.

In today’s competitive business landscape, companies must consistently find ways to align their teams, prioritize goals, and drive measurable results. One of the most effective tools for achieving this is the implementation of Objectives and Key Results (OKRs). This goal-setting framework has transformed organizations by fostering clarity, focus, and accountability.

In today’s fast-paced business landscape, traditional top-down leadership is giving way to a more flexible approach: agile leadership. Rooted in adaptability, collaboration, and continuous improvement, agile leadership is essential for modern teams striving to succeed.